Live commercials. No second takes.
WALK WITH JANE
Client: Hunter PR
Celebrating the many messages of optimism and empowerment, Jane Walker by Johnnie Walker brought the Signs of Progress Truck to the Women’s March in Washington, D.C. The truck distributed free signs to marchers, designed by talented artists. At the end of the march in Freedom Plaza, attendees were able to donate their signs to history at the Jane Walker Preservation Station. Homemade signs were collected and cataloged for a future pop-up exhibit in partnership with the New York Historical Society - Center for Women’s History. “With every step, we all move forward.”
TIMBERLAND POP-UP PARK
Client: ENPLAY MEDIA
A 13’ Timberland Boot dropped in NYC? Yep, that happened.
The massive boot served as the backdrop to Timberland’s Pop-Up Park, an experience geared to get people to live greener. Located outside the Flatiron Building, the Pop-Up Park was complete with New Hampshire birch trees, blue grass sod and benches made from recycled barn wood. City-goers filled out a pledge to live greener, choosing from a series of environmental goals, and hung their pledge from the trees. A DIY succulent bar experience served as the center piece of the park, where attendees walked away with their own green creation. As part of an Urban Greening event, all items in the park were donated to the Thomas Jefferson Recreation Center in Harlem.
FATHER’S DAY BILLBOARD
Client: leo burnett
Marshalls helped last minute Father’s Day shoppers elevate their gift-giving game, literally. Located in Flatiron Plaza, the 30-foot scalable billboard was filled with father-friendly gifts, from kayaks to socket sets to BBQ grills.
Since this wasn’t a typical shopping experience, neither was the payment. Shoppers, with the help of some members of the Upright Citizens Brigade, shared the currency of some pretty spectacular dad jokes.
“What does an angry pepper do? It gets jalapeño face!”
For seven hours climbers scaled the billboard to retrieve and restock gifts for last-minute shoppers. This unexpected Father's Day gifting solution showcased how Marshalls surprises shoppers with every visit, given its exciting ever-changing mix of products. The activation even included a surprise appearance by musician Kevin Jonas, who joined the fun and grabbed a gift for his dad.
THE TASTING STABLE
Client: HUNTER PR
Dark Horse Wine is a brand with an emphasis on being bold and spirited. To embody the brand’s essence, we designed a one of a kind tasting stable, transforming a shipping container into a two-story wine bar. The experience was full of discoverable brand moments, from chandeliers made with Dark Horse Pinot Noir bottles to a wall dedicated to the life of winemaker Beth Liston. The tour hit the festival circuit, from Bonnaroo to Firefly to Boston Calling. Festival attendees may have come for the music, but they stayed for the wine. Cheers!