THE WORK
Live commercials. No second takes.
GHOSTBUSTERS: FROZEN EMPIRE
POP-UP - NEW YORK CITY
CLIENT: RAPPORT WW
To celebrate the premiere of the new Ghostbusters movie ‘Ghostbusters: Frozen Empire”, we froze over the iconic Hook & Ladder Co. 8 firehouse in TriBeCa NYC.
Fans showed up in droves to show off their best ghost busting gear, mingle with the Ghostbusters community, and catch a glimpse of the movie’s stars. The official Ecto-1 and Ecto-Z vehicles were onsite, letting fans get up close with the Ghostbuster equipment.
The premiere event kicked off the unforgettable 2-week firehouse takeover!
NETFLIX THE CROWN
POP-UP - LOS ANGELES
CLIENT: RAPPORT WW
In honor of the final season of The Crown, Netflix joined in on the holiday season with a royal gift-wrapping popup at The Grove in Los Angeles.
From the Queen’s beloved Corgis to the Royal Guard and classic Tartan print, shoppers picked their favorite royal themed paper for their gifts to be wrapped.
For three days, Netflix gave holiday shoppers a one stop shop for all their gifting finishing touches!
SLACK #HUDDLESMUSIC
PR STUNT - NEW YORK CITY
CLIENT: RAPPORT WW
To honor the popular Slack Huddles Music, we brought in a small jazz band to play a live rendition throughout NYC.
Three locations over three days, the band served up the smooth jazz tune to commuters and tourists. The inviting atmosphere included free Slack sticker sheets and a full-service café cart with complimentary beverages, and the Slack logo imprinted in the froth.
Sip and sway while the #huddlesmusic plays!
RED BARON SHARE SOMETHING AWESOME
SPONSORSHIP ACTIVATION - THE OHIO STATE UNIVERSITY
CLIENT: MEDIAHUB
Share something awesome, with your new classmates and friends. To help new students cool off during move-in week, we brought the freezer aisle to campus, literally. Stick your head in the freezer, cool off, and walk away with a Fully Loaded Hand Tossed Red Baron frozen pizza.
Over 5,000 pizzas in the hands of students in just 4 hours, the freezer aisle pop-up was a huge success!
COACH BRACELET BAR
POP-UP ACTIVATION - MULTI MARKET
CLIENT: COACH OUTLET
To attract Gen Z customers and promote their brand purpose of Courage to be Real, the Coach Bracelet Bar popped up at select outlet centers. For one weekend in 7 markets throughout North America, outlet shoppers were able to create their own Coach charm bracelet. The activation was a hit in all markets, and once word got out on IG and TikTok, our second activation days had lines with wait periods up to one hour!
The Coach Bracelet Bar showcased their Teri shoulder bag in quilted C, and participants received a discount via SMS signups. It’s not often a product of this level is given away completely free, and this resonated well with both loyal and new Coach Outlet shoppers.
CHICKEN OF THE SEA CONEY ISLAND MERMAID PARADE
SPONSORSHIP ACTIVATION - BROOKLYN, NY
CLIENT: HUNTER PR
To help tap into a highly engaged and active community, while also bringing some fun and excitement to this classic seafood brand with an iconic mermaid brand character, Chicken of the Sea sponsored one of the largest gathering of mermaids and mer-folks at the Coney Island Mermaid Parade.
A custom designed beautiful float led the parade, with Chicken of the Sea’s Catalina in her thrown, partying her mer-folks posse and DJ Stiletto. Activation touchpoints including mermaid face painting, sampling stations and photo moments.
A fin-tastic day in Coney Island!
COACH OUTLET X KLARNA HOMECOMING TOUR
MOBILE TOUR - LSU, FAMU, USC
CLIENT: COACH OUTLET
To reach college students during their homecoming weekends, we transformed a vintage school bus into the Coach Outlet X Klarna Experience.
Inside, a vintage school photo moment, communal homecoming wall, and a mobile showroom. Outside, the footprint extended with tailgating games and lounge.
At Florida A&M, Coach sponsored their Homecoming Prep Rally and partnered with Yard Talk, adding influencer engagement and performances.
3 schools. 3 weeks. A super fun tour!
WTF VENDING MACHINE MURAL
PR STUNT - NYC
CLIENT: LEGEND PR
WTF (What The Fanta?) is going on in SoHo?
To reveal their new mystery flavor, Fanta partnered with Brooklyn-based artist Steffi Lynn to create the world’s first-ever vending machine mural. We transformed a vacant storefront rolling gate into an interactive vending machine.
Designed to look like your classic NYC mural, the façade came to life with the press of a button. A QR built into the artwork drove consumers to a live Twitch Squad Stream to reveal the mystery flavor.
For 5 days, the pop-up experience surprised and delighted consumers as they tried to guess the new mystery flavor!
NEW BALANCE GREEN LEAF STANDARD
POP-UP - NYC
CLIENT: RAPPORT WW
To promote New Balance’s Green Leaf Standard and the 574 Core, we dropped a beautiful greenhouse in the Flatiron District of NYC. Consumers were taken through a journey where they made a Shoelace Promise to help create a better environment, walked through the greenhouse, learned about the 574 Core and walked away with wildflower seed paper.
The greenhouse, made of all real moss and plants, held true to NB’s Green Leaf Standard and served as a photo moment for the public.
Tourists, locals, sneaker heads and environmentalists all had a wonderful time stopping by the New Balance pop-up!
THE ASTRAL HOUSE BAR
POP-UP - NYC
CLIENT: HUNTER PR
To celebrate Cinco De Mayo, Astral Tequila launched The Astral House Bar: The only bar in town that helps build houses in Jalisco, Mexico.
We transformed a vacant storefront in SoHo into an immersive experience, bringing to life the flavors and story behind Astral Tequila.
For each bottle produced, 2 adobe bricks get produced to build homes in the Jalisco community.
The 2-day pop-up event included a 20’ LED wall, a custom back bar made of adobe bricks and a tote bag merch station.
YOUTUBE X BTS
PR STUNT - NYC, MIA, LA
CLIENT: KINETIC WW
To tease an upcoming partnership with YouTube Shorts and BTS, we installed sculptures in Bryant Park (NYC), Santa Monica Pier (LA), and Bayside Marketplace (MIA). The sculptures were oversized BTS logos, and were installed overnight without any pre-promotion.
The global fanbase, known at the BTS ARMY, quickly caught on and the locations went viral. Over the course of the 4 day flight, fans poured in to interact with the sculptures, some traveling from outside states.
The sculptures encouraged fans to share their #MyBTStory on YouTube Shorts. Lucky fans had their stories selected by BTS and included in their ARMY tribute video. 🫰
AMAZON GLOW: ERASE THE MILES
SPONSORSHIP ACTIVATION - LOUISVILLE, KY
CLIENT: HUNTER PR
To launch Amazon Glow, a new device that helps increase the quality time kids share with remote family members and parents who are miles away from home, we brought “The Glow Station” to the Mid-America Trucking Show.
Long-haul drivers on average spend two to three weeks away from their families at a time, and that’s a lot of missed bedtimes with their children! We invited them to experience the device firsthand and learn how Glow can help erase the miles and make virtual together time more fun for everyone.
At The Glow Station, families got to demo the device which included playing games, drawing and reading bedtime stories. Lucky families who demoed the mystery game were surprised on the spot with a Glow device to take home!
SHOOT & SHOP TOUR by COACH X KLARNA
MOBILE TOUR - KENTUCKY, TENNESSEE, ALABAMA
CLIENT: COACH
To promote Coach Outlet and Klarna during March Madness, we launched a college campus mobile tour. The tour reached 3 campuses during the Sweet Sixteen and Elite Eight.
Shoot on the outside. Shop on the inside. The glass truck experience had basketball courts on both sides of the exterior, and the interior was a mobile showroom. Students sank shots for prizes, and we raffled off Coach products at each school.
SHOP WITH GOOGLE
Experiential ooh - NYC
CLIENTS: OMG / BBH
To promote Google Shopping during the holidays, we transformed two street level billboards into interactive experiences.
In SoHo, an oversized replica of a Fujifilm Instax Mini 11 allowed the public to stop, snap and print a photo. That’s right, the camera prop was functional!
In Brooklyn, oversized headphones came out of the board. Floor markers encouraged the public to stand between the ear buds, which tripped a laser, triggering fun holiday tunes.
These activations ran for 6 weeks, spanning Thanksgiving through NYE.
POPEYES NUGGETS LAUNCH
PR STUNT - NYC, LA, MIA, NO, ATL
CLIENT: ABMC
To promote the upcoming release of Popeyes Nuggets, we developed the “Popeyes Vault Drop” campaign. Real, heavy custom built vaults, complete with a sauce tray and spotlight ensured that the unreleased nuggets were delivered securely and confidentially.
From A-list celebs to large and micro influencers, the Popeyes Vault and Launch Boxes made their way to doorsteps and dressing rooms all over the country. And delivered hot!
We Come in Piece! Goodbye Chicken Wars!
JINX BARKBOARDS
PR STUNT - NYC & LA
CLIENT: quan media group
We helped Jinx go DTD, direct to dog, by placing mini-billboards placed at animal eye-level in LA and NYC dog runs. The “barkboards” were scented with a nontoxic amino acid-based composition that encouraged pups to sniff and engage. The metrics on this one? Total sniffs and doggy dwell time.
FARM TO TRAEGER
PR STUNT - salt lake city, ut
CLIENT: quan media group
Through an epic stunt off I-80 in Salt Lake City, we helped bring Farm to Table, or in this case, Farm to Traeger, to life, literally. We built a small farm under a billboard, with a cow, pig, chickens and a corn patch. On each day in the early morning, one of the delicious elements from the roadside farm disappeared and popped strategically into the billboard, nestled comfortably into the Traeger grill above. Goodbye piggy, hello pork ribs!
No animals were harmed in this activation.
NETFLIX :THE HAUNTING OF BLY MANOR
PR STUNT - NEW YORK, NY
CLIENT: RAPPORT WW
There’s something in the water in Bryant Park! To promote the launch of The Haunting of Bly Manor, Netflix took over the fountain at Bryant Park. For 7 days the fountain was dyed black, fogged up and featured an emerging Lady in the Lake. The installation provided a Covid-19 safe touchless experience for parkgoers. To complement the fountain takeover, all newsstands featured teasing creative, and creepy muddy footprints formed multiple paths to the fountain.Each day New Yorkers were met with surprise, and as word spread super fans began to stop by to take in the haunted experience.
SWAROVSKI X COMPLEXCON
BOOTH AT COMPLEXCON- LONG BEACH, CA
CLIENT: SWAROVSKI FOR PROFESSIONALS
We collaborated with Swarovski for professionals to bring to life an exciting candy shop display for ComplexCon 2019 in Long Beach. The design consisted of candy colored crystals, a hand crystalized countertop and lollipop among other unique design elements. Attendees received holographic bags of iconic candy and were able to book appointments to create crystalized beanies and bandanas. This display was to introduce exhibit goers to the spirit of Swarovski crystals and that the options for crystallization are endless, specifically by showcasing Swarovski’s collaboration with famed artist Takashi Murakami. Everyone was stopping by our booth to get a look at the iconic skateboard collab!
COACH DINER
PARTNERSHIP ACTIVATION - LOS ANGELES, CA
CLIENT: COACH
COACH partnered with the iconic Carney’s Restaurant in West Hollywood to create an exciting Coach Diner in support of their ongoing “The Art Of Signature” Campaign. Artists created unique coach inspired motifs which covered the vintage train car in a colorful and artistic display. We also helped host an influencer party to highlight the signature “C” for Coach’s products. Influencers were invited to share in a night of fun at Coach’s Diner including Drag Bingo, taste some of Carney’s “Signature” menu items, enjoy some retro diner décor, and party with a live DJ! The event will be held both indoors and outdoors. An itinerary for the night will list various activities influencers can partake in to keep the energy up for the whole night.
GILLETTE BARBERCON
TRADESHOW BOOTH - Los Angeles, CA & New York, NY
CLIENT: KETCHUM
To bring Gillette's SkinGuard Razor to the barbering industry, we designed and produced a barber shop environment for BarberCon. Barbers from LA and NY got to try out the razor and enjoy a custom embossed leather keychain. Celebrity barber Jay-R Mallari (Steph Curry's barber) was onsite to demo the new SkinGuard Razor.
CARNEY’S GETS SLIMED
PARTNERSHIP ACTIVATION - LOS ANGELES, CA
CLIENT: ENPLAY & NICKELODEON
It's Slime Time! We gave one of the Sunset Strip's most iconic restaurants the Nickelodeon slime treatment! The 4 week pop-up included an IG Get Slimed Moment, along with free slimed frozen chocolate bananas.
To celebrate the launch of the 4-week pop-up, Rodger Bumpass, the voice of Squidward on Nickelodeon's beloved animated series SpongeBob SquarePants, stopped by for a treat.
WALK WITH JANE
SPONSORSHIP ACTIVATION - WASHINGTON, D.C.
Client: Hunter PR
Celebrating the many messages of optimism and empowerment, Jane Walker by Johnnie Walker brought the Signs of Progress Truck to the Women’s March in Washington, D.C. The truck distributed free signs to marchers, designed by talented artists. At the end of the march in Freedom Plaza, attendees were able to donate their signs to history at the Jane Walker Preservation Station. Homemade signs were collected and cataloged for a future pop-up exhibit in partnership with the New York Historical Society - Center for Women’s History. “With every step, we all move forward.”
TIMBERLAND POP-UP PARK
POP-UP ACTIVATION - NEW YORK, NY
Client: ENPLAY MEDIA
A 13’ Timberland Boot dropped in NYC? Yep, that happened.
The massive boot served as the backdrop to Timberland’s Pop-Up Park, an experience geared to get people to live greener. Located outside the Flatiron Building, the Pop-Up Park was complete with New Hampshire birch trees, blue grass sod and benches made from recycled barn wood. City-goers filled out a pledge to live greener, choosing from a series of environmental goals, and hung their pledge from the trees. A DIY succulent bar experience served as the center piece of the park, where attendees walked away with their own green creation. As part of an Urban Greening event, all items in the park were donated to the Thomas Jefferson Recreation Center in Harlem.
FATHER’S DAY BILLBOARD
PR STUNT - NEW YORK, NY
Client: leo burnett
Marshalls helped last minute Father’s Day shoppers elevate their gift-giving game, literally. Located in Flatiron Plaza, the 30-foot scalable billboard was filled with father-friendly gifts, from kayaks to socket sets to BBQ grills.
Since this wasn’t a typical shopping experience, neither was the payment. Shoppers, with the help of some members of the Upright Citizens Brigade, shared the currency of some pretty spectacular dad jokes.
“What does an angry pepper do? It gets jalapeño face!”
For seven hours climbers scaled the billboard to retrieve and restock gifts for last-minute shoppers. This unexpected Father's Day gifting solution showcased how Marshalls surprises shoppers with every visit, given its exciting ever-changing mix of products. The activation even included a surprise appearance by musician Kevin Jonas, who joined the fun and grabbed a gift for his dad.
THE TASTING STABLE
FESTIVAL TOUR - U.S.
Client: HUNTER PR
Dark Horse Wine is a brand with an emphasis on being bold and spirited. To embody the brand’s essence, we designed a one of a kind tasting stable, transforming a shipping container into a two-story wine bar. The experience was full of discoverable brand moments, from chandeliers made with Dark Horse Pinot Noir bottles to a wall dedicated to the life of winemaker Beth Liston. The tour hit the festival circuit, from Bonnaroo to Firefly to Boston Calling. Festival attendees may have come for the music, but they stayed for the wine. Cheers!
